I'm the founder of Social4TheWin, an ex-TikTok and ex-Nielsen employee, and a creator with roughly 500K followers, known by my audience as Excel Daddy. But you don't need to call me Daddy, Jacob is fine.
During my time at TikTok I realized that both agencies and brands can be siloed in their individual functions. But who's looking at the bigger picture? Who is connecting the dots between strategy, creative, paid media, etc. to effectively build a brand's social media strategy?
That's where I come in!
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A strategic approach that maintains a constant awareness of the cultural landscape of content, ensuring that initial strategies are launched with precision and continuously refined based on real-time results. It emphasizes the importance of staying attuned to what resonates and adaptation, rather than allowing strategies to become static. We don't change our strategy for the sake of change, but rather make informed adjustments based on success and both cultural relevancy and relatability.
The process of aligning your brand’s self-perception with how consumers view it. We research social media conversations to understand public perception and identify any gaps between how your brand sees itself, how it is perceived, and how you want it to be perceived. With this insight, we develop creative strategies that build genuine connections with your audience, ensuring your brand’s true essence resonates authentically, rather than simply pushing a misaligned persona.
A guiding philosophy that prioritizes delivering value to your audience through education, information, or entertainment, seamlessly integrating your products into content in a way that feels natural and native to social media. By creating content focused on long-term value, you build trust and foster a deeper, more enduring connection with your audience. In an era where brand loyalty is at an all-time low, embracing this approach is vital to sustaining your brand’s relevance and success.
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